Hello,

you can call me Sam!

Ready to see sparks fly in your financial journey? As a prosperity coach for women, I bring you practical, affordable, and inspiring solutions to conquer money fears and embrace true freedom. With tried and tested methods, together we will shift your mindset so that money works with you, not against you. Can you imagine the joy and peace that comes with financial empowerment?

Samantha Sparkes Portrait Shoot Sneak-Peek-6

My Story

From Fear to Freedom

In my twenties, life threw me curveballs at every turn. I took the plunge into marriage, welcomed two beautiful children into the world, and then found myself navigating the stormy waters of divorce by the age of 28. Suddenly, I was a single mom facing financial uncertainty, without even a bank account to my name. My ex-husband had always handled the finances, leaving me in the dark.

Despite my education and qualifications in psychology, money remained a mystery to me. Determined to take control of my financial destiny, I enrolled in money management night classes, expecting them to be dry and technical. But to my surprise, I found myself captivated by the subject, loving the promise of financial freedom.

Those classes were just the beginning. I immersed myself in learning, applying each lesson to my own life with determination. At 31, I proudly purchased my first townhouse, a symbol of my newfound financial independence. Soon after, I met and married my current husband (more than 20 years together – who says second marriages don’t last??), building a life together founded on sound financial principles.

Driven by my own transformation, I felt compelled to share my knowledge and empower others. In 2008, I became a certified life coach, eager to help other women overcome their personal challenges. Over time, I noticed a common thread among my clients—their financial struggles were often the biggest barrier to achieving their dreams.

With a desire to merge coaching, psychology, and personal finance, I pursued further education. In 2024, I became one of the very first graduates of the Advanced Personal Finance Coaching Programme at the University of the Free State’s School of Financial Planning Law. Today, I'm honoured to be part of the Purpose-driven financial coaching and Planning Network in South Africa, and I am a member of COMENSA (Coaches and Mentors, South Africa) guiding women like you towards financial empowerment and peace of mind.

In 2021, I made a move to the breathtaking coastal town of Knysna in the Western Cape. This move was the realization of a dream made possible through years of saving, planning, and unwavering determination. Living in Knysna isn’t just about the beautiful scenery and coastal lifestyle – it’s a testament to the power of saving, dreaming, and turning aspirations into reality. I want other women to dare to dream and feel the same sense of joy and fulfillment when they come true.

Testimonials

What Clients Say

Sam, thank you for taking the time to understand my situation and giving me the advice that worked for me. I have a much better relationship with my money. You are professional, patient, and caring. I can recommend you to anyone who needs good financial coaching and counselling. You are the little voice in my head when I open my purse.

Vanesa February Cape Town

Being coached by Sam made me realise how far I've come and how much more there is for me to learn. I’ve come to see that I am truly a student of life. Sam’s sessions encouraged deep introspection, helping me realign my goals and find ways to flourish both personally and financially. I learned the importance of not settling, but rather investing time in understanding who I am and what drives me. The coaching helped me reflect on my inner world and clarify what I want out of life. I gained valuable insights into personal finance, career navigation, avoiding family pitfalls, and boosting my overall well-being. I would recommend Sam to anyone looking to build personal awareness and improve their financial literacy in a tailored, personalised way.

Meladi Masemola Vanderbjlpark

I’ve enjoyed being coached by Sam, not only did she challenge me to reflect on what my future will look like, but challenged me to reflect on the present as it affects the changes I wanted to make. What was important to me and stuck with me from our sessions is this: “planning for the future (both personal and career) won’t happen overnight, or over a retreat, or even over a month. It takes time to be brutally honest with self to be able to plan for the future we want”.

Boitumelo Sehlake Pretoria

I was already on a journey of self-growth through a career transformational leadership program, but I realised I needed more personal coaching to address some fears that were limiting my life. Sam has a unique ability to ask the tough questions — the ones you may avoid but know deep down need answering. She made me confront important issues like: How prepared am I for retirement? What are my blind spots? What do I truly love and excel at? She provides the tools, but you have to do the work. It required commitment to simplify my life and embrace the vision of living a 100-year life, but Sam has helped me maintain that commitment to myself. She gave me perspective, reminding me that while I can’t control others' opinions of me, I can control my view of myself — and use that to positively influence those I care about. There's no point in worrying about what I can’t change. On this journey, she’s given me the tools to rediscover my true self, shift my mindset, break old habits, regain my confidence, and set a clear direction for my life. Thank you, Sam, from the bottom of my heart. I am forever grateful for the lasting impact you've made on my life. Our journey isn’t over, and I look forward to continuing our coaching relationship.

Janette Bronkhorst Windhoek

Where do I even begin? Samantha's coaching deserves to be taught in schools, universities, and postgrad business programs. As an MBA student, engineer, and entrepreneur, I found the modules highly applicable to my life. I’ve always wanted coaching that delves into the psychology of money, and Sam covered everything I had hoped to learn. Her guidance has strengthened my good spending habits and taught me how to calculate my net worth. She introduced me to practical methods, like effective debt reduction strategies and wealth-building plans. This coaching sets you on the path to financial health, whether you're aiming for security or wealth. It’s a generational gift and a powerful tool. Sam is truly building a legacy of financially wise and healthy individuals.

Joy Molele Johannesburg

My coaching experience with Sam provided me with sound financial principles to live by. She helped me understand where I was feeling trapped and how simple it can be to redirect my focus and make the path ahead more manageable. Sam passionately shared her knowledge and personal experience, and with her professional yet heartwarming approach, she guided me toward the goals I set for myself, uncovering my deeper desires along the way. Simplifying my complex life was a significant step toward freedom. Thank you, Sam

Michelle van Schalkwyk Cape Town

Contact me to take the next step or for a free chemistry session